parallax design Prototypes
As part of an experimental approach to digital storytelling, I designed an unused parallax experience for the 24 Hours with Roger web series, bringing Roger Federer’s journey through New York City to life. The design featured an animated clock that dynamically guided users through his day, unfolding his encounters, discoveries, and personal moments across the city. Seamlessly blending content with commerce, the experience wove UNIQLO’s LifeWear pieces into the narrative, integrating eCommerce elements organically within each scene. This prototype redefined how storytelling, motion, and shopping could intersect in a visually immersive format.
